Services

Most trade business websites were built five years ago by a nephew with a Squarespace account. They load slowly on mobile, have no booking flow, and send every inquiry into a contact form that goes to an email nobody checks. Customers who find you on Google bounce within ten seconds.

I build Next.js sites that are fast by default, mobile-first, and built around the way trade customers actually make contact: on their phone, usually between jobs, usually deciding in under a minute whether to call or move on. Cal.com handles the booking side, which means jobs land directly in your calendar without anyone having to answer a phone.

For UAE clients, I build with English and Arabic RTL support from the start so you can serve both markets from a single site. The full project takes two to three weeks from brief to live, includes one round of revisions, and comes with a handover so you can update your own content without calling a developer.

Every trade business misses calls. The owner is on a job, the office manager is at lunch, it's 8pm on a Sunday. Each missed call is a lead that called the next person on Google instead. Voicemail is not a solution. Most customers hang up rather than leave a message, and most voicemails go unreturned for days.

The AI Receptionist answers every call, qualifies the lead, and books the job directly into your calendar. It uses a script built around your specific services, your service area, and your booking rules. It handles common questions, captures the customer's details, and syncs everything into ServiceM8, Jobber, or Google Calendar so you don't have to log anything manually. You get a monthly summary of every call it handled and every lead it captured.

This is the same system I build and ship through Grace AI, a live SaaS platform serving Australian trade businesses. When I build one for your business, it's configured specifically for you: your name, your services, your prices, your booking rules. It sounds like your business, not a generic call center.

Some businesses have the website sorted and the phone covered, but the back end is still running on spreadsheets, WhatsApp threads, and software tools that don't talk to each other. Jobs get quoted in one place, invoiced in another, scheduled in a third, and the owner spends two hours a day moving data between them.

I build the integrations and internal tools that close those gaps. CRMs configured around how your business actually works, not around how a generic SaaS product assumes you work. WhatsApp automations via n8n that confirm bookings, chase unpaid invoices, and follow up on estimates without anyone having to remember. ServiceM8, Jobber, Gmail, and Outlook connections that make sure the same data is in every system the moment it changes.

This work is custom-scoped. Every business is different and I build around your actual workflow rather than selling you a template that requires you to change how you operate. Before we scope anything, I'll ask to understand how jobs move through your business from first call to invoice paid. The scope and quote come from that conversation.